Digital Marketing Agencies are used by a wide variety of businesses on an international platform. Digital Marketing Agencies generally deals with any online or technology based marketing done on behalf of a particular business. There are many aspects to digital marketing which has resulted in this type of marketing being preferable to its counterpart.
Many Digital Marketing Agencies only have an online presence and in most instances this is all that is required. Digital Marketing Agencies usually have a wide clientele, and this is mostly due to the fact that Digital Marketing is more effective than traditional marketing.
Traditional marketing is still not completely dead. Though many people believe that digital marketing is a better alternative, there are still some companies that make use of traditional marketing agencies to much success. The major difference between traditional marketing agencies and Digital Marketing Agencies is that one targets the general population in a particular region, and the other targets a particular group on an international level.
Digital Marketing Agencies are usually hired when a particular company wants to include the younger generation into its customer base. The traditional marketing agency usually employs a strategy of casting a wide net in hopes of capturing general attention. Digital Marketing Agencies give you the ability to develop an international client bases. They provide you with a more direct engagement with your customers. With digital marketing companies can engage in real time conversations with their customers, which aids in the enhancement of customer relationships.
There are many different Digital Marketing Agencies, and some even have their specialities. However two services that play prominent roles in digital marketing are: search engine optimisation and pay per click advertising.
Search Engine Optimisation (SEO)
SEO is one of the more established methods used by Digital Marketing Agencies. The main goal of Search Engine Optimisation is to get a company’s name higher up in the ranks of search engine results. Different Digital Marketing Agencies get this job done in different ways, but if the agency that you hire is doing what it is suppose to you should see results.
Pay Per Click Advertising (PPC)
Search Engine Optimisation is generally about employing strategies to receive high ranking on a search engine result, whilst Pay Per Click (PPC) involves paying to achieve high ranking in search engine results. These results are usually places somewhere to let you know they are sponsored.
In some search engines these results usually comes up at the top of the search results, and in most instances these results are entirely unrelated to what you are searching for. The Pay Per Click method is more costly than the Search Engine Optimization and the former does produce greater results than the latter.
The major drawback to using Pay Per Click as opposed to Search Engine optimization is that Pay Per Click cost a lot more. With the Search Engine Optimization a Client only pays the Digital Marketing Agency’s fee, but with Pay Per Click the client has to also pay the search engine company. As long as the money is paid to the search engine company the company making the payments will continually receive high ranking in search results, but as soon as the payments stop so with that company’s privileges. For more information see Advanced Marketing Ltd – NZ’s Digital Marketing Company